Netflix puts faiths in mobile, local content to secure Africa prize - Basic Storylines

How to Seduce Straight Guys
Photo by freestocks on Unsplash

Netflix became the world’s largest subscription-streaming service by flooding the market with popular content that’s cheaper than the competition.

Yet five years after it arrived in Africa, the US company is struggling to grow beyond the wealthiest segment of the population, held back by poverty, piracy and limited access to broadband. In a continent of more than a billion people, the service has 1.4 million subscribers, according to Digital TV Research. That compares with almost 20 million customers signed up to MultiChoice Group.

ALSO READ: BBNaija 2020: Lagos Govt awaits Laycon to pay tax in 2021

An important battleground is Nigeria, sub-Saharan Africa’s biggest economy and the heart of its TV industry. The rapid expansion of 4G mobile networks gives streaming services a new channel to reach audiences — as long as they’re able to pay.

“For Netflix to target the whole region coming in with a higher price, the mobile market will be crucial,” said Ben McMurray of Ampere Analysis.

Netflix is testing if viewers will buy the mobile-only service at ₦1 200 (about R45) a month, well below the ₦2 900 it’s been charging for its most basic account.

TechCentral

Vanguard

The post Netflix puts faiths in mobile, local content to secure Africa prize appeared first on Vanguard News.

Comments

Post a Comment

Popular posts from this blog

GRAPHICS: Combined police operatives kill Gulak’s killer, Imo CP says - Basic Storylines

Image
How to Seduce Straight Guys Imo State Commissioner of Police, Abutu Yaro, has revealed that combined operatives of the command’s Tactical Units, Intelligence Response Team, and Police Mobile Force have sucessfully killed killers of a former Presidential aide, Ahmed Gulak. It was widely reported that Gulak was on Sunday morning killed in Imo State while on his way to Sam Mbakwe International Cargo Airport, Owerri. Police Spokesperson in Imo, Bala Elkana, in a statement on behalf of the CP, explained that “riffles, pistol, and ammunition were recovered from the slain suspects. Elkana also revealed that the vehicles the slain hoodlums used in killing the former Presidential aide were recovered by the command. “On 30th May, 2021 following distress received by the Command on the gruesome murder of Ahmed Gulak, Police Special Forces made up of Intelligence Response Team, Police Mobile Force (PMF) and Tactical Units from the command were deployed to the scene at Obiangwu Junction ...
Read more

Executive capitalism, the path to Nigeria’s prosperity - Basic Storylines

Image
How to Seduce Straight Guys   A map of Nigeria By Dr Omaghomi Ofioritse   Global competition for the earth’s scarce resources gets increasingly frenetic,with each passing day. This continuous struggle between available resources and yearning global needs, has resulted in a new approach to governance, that better guarantees continuous prosperity. We shall call this style of governance, executive capitalism, which is partly a win win symbiotic arrangement, where private capitalist companies are in close relationship with the Chief Executives / governments of their respective countries. The companies get unlimited government money, intelligence, and patronage; resulting in bigger, more profitable companies that are better able to employ more of the country’s nationals. The companies are also better able to pay proportionately larger taxes to the government. The resultant more buoyant governments are in turn more equipped to assist new sets of private companies, the ...
Read more

What Sam Momah said about Nigeria before he died Wednesday - Basic Storylines

Image
How to Seduce Straight Guys Major General Sam Momah By Dirisu Yakubu At the presentation of what turned out to be his last book on July 6, 2020, former Minister of Science and Technology, Major General Sam Momah (retd) left some food for thought in the consciousness of journalists, guests and dignitaries at the event. The book (his twelfth) “Why We Must Restructure Now,” is arguably the most authoritative piece of literature on the subject matter till date. Away from the mere verbal tribute to restructuring, General Momah in the book he sub-titled “Nigerian Green Book,” dealt extensively with the mileage of the subject and allayed fears of those who see it as synonymous with resource control. Momah died in Abuja on Wednesday afternoon after long battle with diabetes. Here are some of the things he said at historic event.   “ Restructuring is not resource control. It is instead a globally agreed win-win strategy of replacing fossil energy with renewable energy in order to c...
Read more